NHL

Partner Marketing Sizzle Reel

A fast-paced, high-energy medley, this sizzle gives a nod to the vastness of NHL strategic partnerships, rather than the partnerships themselves. Our challenge was Including the multitude of NHL partners without making any one feel less, or more, special – while mixing teeny JPGs and over-compressed footage with high-resolution assets. Going with a collage instead of a montage helped us keep the lower resolution samples from standing out, and a sensory overload the collage created that conveyed the scope and variety of NHL's reach without focusing on the details.