NBC Universal

“Crazy Talk” Branding, Broadcast and Promo Graphics Packages

To dress up NBC's new daytime show in an outfit suited to the playful and colorful nature of the show's content – and the hosts – we designed a unique boxy logo and created a world of matching rectangular shapes. Talk shows require a great deal of flexibility in the on-air graphics and we stuck with modular elements and lots of versioning for the widest range of options. We got a little “zippier” with the marketing package, building quicker, quirkier animations to integrate in promos.