Ad Council

Seize the Awkward

This video campaign helps young adults talk about mental health – an immensely meaningful project we feel fortunate to be a part of. Each of the four videos contains invaluable advice from two mental health experts, who spoke to us over Zoom. The topics ranged from learning the signs of mental health trouble to general tips on engaging in difficult conversations. The videos launched on Seize the Awkward's website and social feeds throughout May 2021, racking up nearly 800,000 views on Instagram alone within the month – and underscoring the need for conversation about mental health. Each video delivered in a number of formats and length, as well as captions. Below you will find the full 60 second clean HD versions.

Learning The Signs

Conversation Starters

Having The Conversation

Tips for Better Conversations